House33 is the product of a cursed London storefront; Simon “Barnzley” Armitage’s styling epiphanies; Andy Cruz’s visual interpretation; House artists Ken Barber, Chris Gardner and Adam Cruz’s brushes and pens; and former House designer Jeremy Dean’s punk rock deconstructivism. From this bubbling cauldron of collaboration flows a primordial ooze of boundless creativity that is a refreshing departure from the hastily-assembled drivel that spews from the rag trade. What began as a muse for our typographic and illustrative explorations has become a breeding ground for clothing, artwork and lettering that defy attachment to any single genre and are valid by virtue of their own stylistic merit. From custom-cut T-shirts to wildly elaborate fashion concepts, we apply the same House Industries attention to detail to our clothing even though it sometimes doesn’t make the best business sense.