A logotype is the face of a brand’s image. And, unlike off-the-shelf fonts, custom lettering allows for the creation of truly unique identities for people, products and companies. During this one-day workshop, students will acquire skills to design and apply effective word-based marks for personal and professional use.

With the help of step-by-step drawing exercises, participants will explore and expand on various letter styles as they learn methods for generating a variety of viable logo options. Additional presentations and drawing demonstrations will illustrate how to further modify the structure and layout of letterforms in order to create compelling wordmarks that are as functional as they are attractive. Practical concerns such as proofing, production, and implementation will also be covered.

Please note that this workshop will focus on conventional drawing techniques intended to underscore principles fundamental to custom logo design. As this is a hands-on analog workshop, participants will not be digitizing their work or using vector drawing software.